The Golden Sisters – Mary Bartnicki, Josie Cavaluzzi and Teresa Dahlquist – may not be new kids on the block, but they are Volkswagen's secret weapon. Rising to fame in 2013 with their You Tube videos took off, the siblings have capitalized on their ad-lib humor, snagging a reality show deal on The Oprah Winfrey Network and now starring in Volkswagen's Old Wives Tales campaign. But Deutsch L. A. never imagined the videos, initially intended for the web only, to be as popular as they turned out, with hundreds of thousands of views. So it has taken the campaign, begun online at the end of February, to TV. There's a philosophy we have about making a lot of small bets, said Pete Favat, chief creative officer of Deutsch North America. People set out to say ' Oh yeah this is going to blow up, and this is going to go viral, and a lot of people don't really go viral. So what we like to do is make a lot of small bets, and if a bet turns out to be working, then we double down on it. And I think that's what happened in this case. Tasked with challenging the status quo around diesel, the six-spot campaign was named Old Wives Tales, where the Golden Sisters, who are literally old wives, dispel myths like the notions that diesel is hard to find or smelly. They became kind of internet stars and a lot of people started paying attention to them, said Mr. Favat. Quickly after that, we had this assignment from Volkswagen to talk about their TDI, their clean diesel line of automobiles. Debunking myths around TDI cars is no new concept for Volkswagen. Jen Clayton, general manager, marketing communications for Volkswagen, said the car company broached this subject before several years ago, but wanted to take another crack at it. We wanted to take a more human and lighthearted approach to it, which is truer to our brand, Ms. Clayton said. Enter the sisters. Only given a basic outline, the.
Edit Did You Know? Trivia Billy Jayne, who plays Blanche's grandson David, is the younger brother of Scott Jacoby, who plays Dorothy's son Michael in three other episodes See more » quot;s Blanche Devereaux: I guess when I was little I didn't have to do anything. And I raised my daughter the same way, so that's why David is the way he is now, so it's all my fault. Dorothy Petrillo- Zbornak: Oh now Blanche you can't blame yourself for David. Blanche Devereaux: You're right, it's my mother's fault, I'm going to give him this list and see that he gets started right away. See more » Connections References First Blood (1982) See more » Soundtracks Thank You For Being A Friend Written by Andrew Gold Sung by Cynthia Fee See more » User Reviews Contribute to This Page.
By Carl Kozlowski * Christmas movies are like a pile of presents under the tree: there’s hopefully something for everyone. This season is no exception, with an eclectic array of films for seemingly every taste, and then of course the “ Star Wars” movie, which is making so much money one might think Congress made viewing it a requirement for citizenship. This week, we’re looking at two movies that couldn’t be any more different: Quentin Tarantino’s latest bizarro epic, “ The Hateful Eight,” and the Tina Fey- Amy Poehler comedy “ Sisters.” One is one of the year’s most brutal yet impressive films, while the other is just brutally unfunny. Feel free to read on, but I highly recommend seeing “ Joy” or “ The Big Short” instead – two movies I haven’t had the chance to see, but which have extensive awards buzz. “ Hateful” is Tarantino’s second Western in a row, following 2012’s superb and superior “ Django Unchained,” which rode a powderkeg mix of racial tensions, ace performances and crackerjack action all the way to huge box office, a Best Picture nomination and a Best Screenplay Oscar. That movie was wildly original in every frame, but “ The Hateful Eight” doesn’t have that fresh sense of unpredictability. Rather, “ Hateful” plays like a combination of “ Django” and Tarantino’s debut film, “ Reservoir Dogs.” Both are great films and “ Hateful” is also entertaining, but there’s definitely a sense of “ been there, done that” in much of it. Tarantino’s creative muse, Samuel L. Jackson, is back as Major Marquis Warren, who claims his military title from fighting against the Confederates in the Civil War and also claims that he has a letter of support from President Lincoln himself. Warren is trapped in the middle of nowhere with a blizzard approaching, when he encounters a stagecoach with two passengers: a self-proclaimed bounty hunter named John Ruth ( Kurt Russell in his coolest role.
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